Tiktok ★ 4.0

Responsibilities
About the team
The Seller Education team designs and delivers projects that empower sellers and internal employees through scalable approaches. Our mission is to equip stakeholders with the knowledge, tools, and capabilities to succeed, ensuring initiatives are impactful, measurable, and aligned with business goals. We work closely with cross-functional teams to deliver high-quality education programs, outreach strategies, and capability-building projects.

About the role
We are seeking a senior specialist to design and execute projects that strengthen our knowledge ecosystem, optimize learning impact, and support strategic initiatives. Our goal is to optimize education initiatives for both sellers and internal employees. This role combines analytical thinking, project management, and cross-functional collaboration to enhance how knowledge is created, structured, and utilized across the organization. You will manage projects end-to-end, collaborate with stakeholders across functions, and ensure delivery meets quality, impact, and scalability goals. We’re looking for candidates who are analytical, data-driven, and eager to create meaningful impact through insights and execution.

Roles & Responsibilities
1. Seller training:
- Develop and define the training strategy, execution framework, and learning curriculum to build seller capabilities for successful onboarding and growth on TikTok Shop
- Identify business-critical learning needs to deliver the external and internal training roadmap.
- Work closely with internal industry-specific teams and stakeholders, to become a subject matter expert on TikTok Shop Seller operations, and consult with key category stakeholders to deliver effective training programs
- Define and deliver content for internal and external training programs across various mediums, from in-person workshops/programs to training videos and other materials offered via digital curriculums
- Facilitate collaboration and information-sharing among different teams and stakeholders within TikTok and external businesses to provide up-to-date information and developments. Ensure effective knowledge transfer and education evaluation feedback to optimise training programs continuously
- Set up a measurement framework to evaluate the impact and effectiveness of these programs on seller performance

2. Education projects:
- Collaboration with Seller Engagement and relevant stakeholders to deliver TikTok Shop knowledge to sellers in all engagement activities
- Initiate new formats of education activity to maximize sellers' comprehension
- Be the key point of contact to leverage external trainers' capacity in all formats of training
- Weekly reporting and post-analysis of programs/sentiment monitoring

Qualifications
Minimum Qualification(s)
- 3+ years experience in planning, delivery, and evaluation of learning content, in both bespoke and highly scalable formats
- Strategic mindset and high curiosity to deeply understand the inner workings of TikTok Shop
- Proven track record of managing multiple complex projects/training initiatives simultaneously, with a high level of commitment and strong bias to action
- Demonstrated ability to work cross-functionally with multiple teams and stakeholders
- Familiarity with the latest trends and developments in TikTok and wider social commerce, to provide thought leadership and strategic insights
- Appropriate skills including multimedia and social media platforms and designing tools
- Previous experience in e-commerce marketplaces is a strong plus

Preferred Qualification(s)
- Experience in Ecommerce or Tech organisations is preferred
- Experience working in matrix, and/or global organisations
- Creative, outside-the-box thinker, can-do attitude, and effective in communication

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​
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Diversity & Inclusion​
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.​