Market Research (10%) - Identify research market needs, execute research studies, survey and analyze research/survey in order to gain insight and classify opportunities for brand and products. - Provide quarterly reports including customers' insights, market trends, product trends and competitors' MKT activities with initiatives. Fanpage Content Planning (20%) - Develop and execute a comprehensive content strategy aligned with business objectives and brand positioning, with a focus on creating engaging, high-quality content to attract, grow, and retain our target audience. - Maintain an organized weekly content calendar to ensure timely delivery and accuracy of content. - Oversee various content channels including Facebook, Instagram, TikTok, and YouTube, ensuring accuracy and relevance of content released to customers. - Monitor content performance metrics using analytics tools, analyzing traffic, engagement, and conversion rates to identify optimization opportunities. Campaign Management (50%) - Manage online and offline communications and increase brand awareness, including development of media plan. - Work with dedicated agencies to develop creative content pieces and sales materials to support sales and marketing activities. - Evaluate agency performance and recommend improvements or changes when necessary. - Responsible for development and messaging (KV, KM) of the brand stories, brand campaign, and product campaign. - Create, execute, and manage brand/product marketing programs and campaigns across social media channels (Facebook, Instagram, TikTok, etc.), ensuring consistent brand messaging across all channels and communication tools. - Optimize digital marketing performance, including but not limited to Facebook Ads, Google Analytics. Performance Report and Budget Management (15%) - Manage monthly campaign budget. - Measure and report on campaign performance, KPIs and ROI. - Generate monthly report of all activities. Share insights, observations and improvement points.Knowledge & experience: * At least 5 years of experience in Brand Marketing position in F&B field (must have) * At least 5 years working in F&B (restaurant or coffee brand) * Strong knowledge of various aspects of content marketing for brand building and sales-driven goals. * Proven experience in designing and executing ATL marketing campaigns. * Knowledge of planning, budgeting, marketing ROI analysis, USP & communications development. * Management skills and experience Functional skill: * Good interpersonal skills, creative, flexible, aggressive, passionate, up to date, attention to details, resourceful with can do and positive working attitude. * Able to work under pressure for work efficiency. * Able to work independently as well as in a team. * Excellent in spoken and written Vietnamese and English with good presentation skill." Benefits include: - Full SIHIUI salary for probationary period contribution to SIHIUI fund - 12 days leave per year - Annual bonus according to the company policy - Cash voucher for public holidays and birthday - Loyalty program for Cafe Amazon employees - AON health insurance - Other benefits as regulated such as annual health checkup program, company outing trip,... - Working in Dist 3 - Work from 9am-6pm (off on Sat and Sun)Chăm sóc sức khoẻ Bảo Hiểm AON Nghỉ phép có lương 12 ngày phép 1 năm