MINTHACARE

As a Product Marketing Manager at Minthcare, you are responsible for developing effective brand and marketing strategies and campaigns, under the direction of the Brand Manager & Marketing Director. You will work closely with cross-functional teams to ensure that our products are successfully launched and marketed to the target audience. You are also directly responsible for the delivery of all collaterals, contents, materials, and the execution of all activities, online and offline, medical and retail, digital and social media required to achieve the marketing objectives

Scope of Responsibilities

1. Portfolio Management: franchise/ product positioning, product mix

- Understand and find-out dermocosmetic customer insights/ competitor & market analysis to

develop local relevant unique selling point and proposition

- Forecast ownership for category to deliver Sale target & growth

2. Brand Communication Management

- Define strategic communication idea which is relevant with local customer insights and brand

equity

- Take full ownership for IMC of international launches (Social content, Retailtainment,

Merchandising, Promotion) to drive sales & build brand equity

- Coordinate with Retail, Medical & Trade Marketing team for retail excellence to achieve

outstanding visibility and brand image.

- Propose media mix to ensure effectiveness & efficiency

- Build relationship with Press/ Partners for optimized brand value & visibility

3. Efficiency & Consistency in following-up operation tasks

- Follow up detailed tasks from the IMC plan - ensure it happens as alignment.

- Coordinate with cross functions to ensure the consistency of campaign from online to offline

4. Market Analysis & Campaign Evaluation Report

- Analyzing data to report on brand growth

- Analyze industry, competition and market trends

- Research markets and study the company’s brand

- Prepare reports on brand performance and MKT KPIs

5. Budget Management

- Budget phasing yearly & monthly following campaign.

- Responsible for the project budget (track all spend, monthly reporting).

6. Complexity management:

- Able to manage multiple perspectives/ ideas from cross functions while running projects.

- Able to work with cross functions to lead projects happening following timeline & scopes.

7. Team training & coaching

Job requirements:

● Collaboration : Ability to work effectively with all teams in the Minthacare organizational

structure: with the HQ of the brands, with other departments of the company, with peers in

other countries, with the brand representatives.

● Creativity: Ability to think creatively and develop innovative marketing strategies that

differentiate our products from competitors while maintaining the medical USP of the

products.

● Project Management : Provide guidance and support to all departments, including sales and

medical, to ensure that they are aligned with the brand strategy. Provide motivation and

directions to the other team of the marketing department such as the PR & KOL manager, the

Digital Manager and the creative team.

● Time management : Excellent time management skills to prioritize tasks and meet deadlines

Benefits:

• Private Health Insurance
• Full SHUI of Basic salary
• 13th-month salary
• Yearly bonus
• Discount code for employee
• Happy hour party, team building party, company trip, ...
• Professional working environment