Robert Walters ★ 4.3

A leading global organisation is seeking a Country Manager to define and implement sales and marketing strategies across Vietnam. This pivotal role offers you the opportunity to shape the market presence, drive business growth, and ensure customer satisfaction in a thriving sector. You will be empowered to lead, develop, and nurture high-performing teams while fostering a culture of collaboration, compliance, and continuous improvement. The position provides an exceptional platform for you to make a significant impact on both local and global markets, with a strong emphasis on ethical practices, employee wellbeing, and professional development. Flexible working opportunities and a supportive environment await those who are passionate about driving results through teamwork and shared success.

What you'll do:

As Country Manager, you will play a central role in shaping the commercial direction of operations in Vietnam. Your day-to-day responsibilities will involve crafting robust strategies that address both immediate business objectives and long-term growth ambitions. You will work closely with cross-functional teams to ensure seamless execution of plans while maintaining a keen focus on customer needs. By leveraging your expertise in market analysis, pricing strategy, team development, and risk management, you will help foster an environment where innovation thrives alongside operational excellence. Your ability to anticipate challenges before they arise will be crucial in maintaining momentum towards ambitious targets. Through regular engagement with stakeholders at all levels-both internally and externally-you will champion initiatives that drive sustainable success for the business.

• Create, plan, and implement the marketing and sales mission, vision, and strategy for the assigned area while managing budgets and efficiency targets.
• Oversee the definition of market presence, execution standards, and delivery models to ensure optimal coverage and service quality.
• Guide teams in monitoring sales market price levels, collaborating with product management to evaluate pricing impacts on business outcomes.
• Establish key marketing and sales targets such as volume, pricing structures, and portfolio mix while developing metrics to monitor performance effectively.
• Identify performance gaps proactively by anticipating results and taking early remedial action to ensure targets are consistently achieved across all markets.
• Drive evaluation of new and existing markets by understanding their unique needs and promoting proactive solution-based sales approaches.
• Supervise market trend analysis, competitive intelligence gathering, and segmentation activities to inform strategic decisions.
• Develop efficient marketing and sales tools while ensuring their effective maintenance for ongoing market monitoring.
• Plan and execute customer surveys; analyse feedback to enhance customer satisfaction initiatives across all touchpoints.
• Support sales organisations in achieving volume and product mix goals by providing guidance on best practices.

What you bring:

To excel as Country Manager, your background should reflect substantial experience in steering commercial operations within sectors where technical acumen is highly valued. Your approach should be rooted in empathy-enabling you to connect meaningfully with colleagues at every level-and your communication style should foster trust as well as clarity. A history of successfully navigating complex markets through data-driven decision-making will set you apart. You should bring not only industry-specific know-how but also a genuine passion for supporting others' growth through mentorship or structured learning opportunities. Your commitment to ethical conduct must be unwavering; this includes prioritising health & safety alongside business outcomes. Adaptability is essential: you thrive when faced with evolving challenges because you see them as opportunities for collective progress rather than obstacles.

• Demonstrated experience in developing comprehensive sales and marketing strategies within complex or technical industries.
• Proven ability to lead diverse teams with empathy while nurturing talent through coaching, motivation, and structured development programmes.
• Strong analytical skills for evaluating market trends, competitive landscapes, pricing impacts, and performance metrics.
• Excellent interpersonal communication abilities for building relationships with key stakeholders across multiple functions.
• Track record of implementing effective risk management processes related to contracts, agreements, or pricing structures.
• Commitment to upholding organisational values around integrity, ethics, health & safety compliance at all times.
• Experience planning customer surveys or similar feedback mechanisms with actionable follow-up initiatives.
• Ability to manage budgets efficiently while balancing qualitative targets such as customer satisfaction with quantitative goals like order intake or margin growth.
• Familiarity with developing training plans or knowledge-sharing frameworks that promote cross-collaboration among teams.

What sets this company apart:

This organisation stands out for its steadfast dedication to creating an inclusive workplace where every individual's contribution is valued. Employees benefit from flexible working arrangements designed to support work-life balance without compromising professional ambition. The company's culture is built upon principles of mutual respect-encouraging open dialogue between departments so that knowledge flows freely throughout the network. Ongoing investment in training ensures that everyone has access to resources needed for personal advancement as well as team success. Integrity is more than just a value here; it's embedded into every process from compliance protocols right through to daily interactions. Health & safety are treated as top priorities-not just regulatory requirements-so you can feel confident knowing your wellbeing matters deeply. Above all else, this is an environment where collaboration isn't just encouraged-it's celebrated as the foundation for sustainable achievement.

What's next:

If you are ready to take your career further by making a meaningful impact on both people and performance in this sector, this is your moment to shine.

Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.